Service Details
Identity Verification & Fraud Prevention Platform
Persona is a secure, cloud-based identity verification and compliance platform that helps organizations verify individuals and businesses globally, streamline onboarding, prevent fraud, and meet KYC/AML requirements through user-friendly, privacy-centric experiences. It supports government ID and selfie verification across 200+ countries, database checks against authoritative sources, and AI-driven fraud detection using image analysis, device signals, and global watchlists. Persona also enables encrypted collection of supporting documents, manual review for high-risk cases, and fully customizable workflows to match regulatory and operational requirements.
General Information: Website
Point of Contact: Tim Chang
Role(s)
Capability(ies)
Client Identity Verification Methods
Audiences
Sectors and Use Cases
Adoption Communities
Jurisdiction(s)
Operational Language(s)
Other: 30+ languages
Technical Support Language(s)
Platform(s) Availability
Cost Model
Service Design Principles
Service Design Principles
Service Design Tools & Auditability
Design Tools
Protocols Supported
Image Standards Supported
Process Standards Considered
Accreditations and Certifications
Pan-Canadian Trust Framework (PCTF)
Jurisdictional Privacy Law Compliance
Client Identity Verification Methods
Government-Issued Photo Identification Method
Validation Letter
No file uploadedOur service captures and returns to the relying party the following data points from the government-issued photo identification: person's name, the date on which the person's identity was verified, type of document used (e.g., driver's licence, passport), unique identifying number of the document used, address (if available), jurisdiction (province or state) and country of issue of the document, expiry date of the document, if available (if this information appears on the document or card, it must be recorded).)
In addition to Canadian passports and driver’s licenses issued by provinces, territories and the Canadian Department of Defence, our service supports the following documents. (Note: Canadian citizenship card and the laminated certificate Indian Status card not listed due to limited applicability and security features.)
Our service verifies documents that are authentic, valid, and current.
Globally, our service can assess Passports from the following number of countries or regions.
over 200 Passports, globally
Globally, our service can assess National Identity cards from the following number of countries or regions.
over 100 National Identity cards, globally
Globally, our service can assess Driver's Licenses in the following number of countries or regions. If a jurisdiction has more than 1 version of the same Driver's License, that jurisdiction is counted only once.
over 100 Drivers Licenses, globally
Globally, our service can assess the following number of identification records.
Persona can assess and verify millions of unique identification records globally, and is architected to support essentially unlimited scale for customer and regulatory needs.
Our service compares the following known characteristics of the government-issued photo identification document against the following to satisfy that it is an authentic document issued by the competent authority (federal, provincial, or territorial government).
Our service compares the following security features of the government-issued photo identification document against the following to satisfy that it is an authentic document issued by the competent authority (federal, provincial, or territorial government).
Our service compares the following maker features of the government-issued photo identification document against the following markers to satisfy that it is an authentic document issued by the competent authority (federal, provincial, or territorial government).
Our service compares the machine-readable contents of the MRZ/barcode with the font of the OCR-extracted data and highlights mismatches.
Our service performs issuer database lookups for international (non-Canadian) verification purposes.
Our service can be configured to allow the following regarding capturing government-issued photo identification document(s).
Our service reads the machine-readable portion of the photo identification documents as applicable.
Our service confirms the document's expiry date is not before the date of the validation session (as required in Canadian Anti-Money Laundering regulations).
Our service tests the algorithm (if applicable) for the unique identifiers against the ones used by the identification document provider (e.g., the last six number of a driver's license matches the DOB of the individual being verified.)
Our service's ability to read machine-readable passports' facial biometric (ICAO 9303) NFC chip is as follows.
Our service verifies that a chipped identity document has been authenticated (e.g., Country signer, Active Authentication).
For international verification, our service supports or is investigating mobile driver's license connectivity.
An independent 3rd-party evaluated the performance of our service's face recognition algorithm in a one-to-one matching scenario using NIST (National Institute of Standards and Technology) FRVT 1:1 (Face Recognition Vendor Test) or the most recent NIST Face Technology Evaluations - FRTE/FATE.
Our service performs a 'selfie' liveness check.
Our service’s liveness check is:
Our service’s liveness check captures the person's image via:
Our service’s liveness detection or genuine presence is verified by:
The identification information our service verifies is ultimately stored:
Information stays within Canada for the entire session for Canadian government-issued photo identification (i.e., in transit not related to storage).
Our service uses an identity verification network that encrypts all information in a mobile application in transit.
Our service uses an identity verification network that stores information with the following selections.
Our service uses an identity verification network that delivers services via the following.
Dual Source Method
Validation Letter
No file uploadedOur service is connected to the following Reliable Source(s).
Globally, our service can assess Passports from the following number of countries or regions.
Over 200 passports, globally
Globally, our service can assess National Identity cards from the following number of countries or regions.
Over 100 National Identity cards, globally
Globally, our service can assess Driver's Licenses in the following number of countries or regions. If a jurisdiction has more than 1 version of the same Driver's License, that jurisdiction is counted only once.
Over 100 Drivers Licenses, globally
Globally, our service can assess the following number of identification records.
Persona can assess and verify millions of unique identification records globally, and is architected to support essentially unlimited scale for customer and regulatory needs.
Globally, the following number of validated records are accessible in your library.
1,000+ validated document templates and unlimited validated unique records accessible, dynamically determined by live queries to authoritative data sources.
Our service uses the following Reliable Source(s) as evidence to verify the name and address or name and DOB of the individual whose identity is being verified.
Our service, your agent, nor the individual being verified is a Reliable Source from which you draw information.
Our service uses the following capabilities to confirm the individual has a deposit account, credit card, or other loans with a financial institution.
Other: Credit Bureau Database Verification, Bank Account Verification via Open Banking (where available), Document Upload, & Manual Review and Case Management
The capability(ies) our service uses, referenced in the previous question, can query the following number of Canadian financial institutions.
Our service uses a Canadian Credit Bureau as one of the Reliable Sources used to satisfy the Dual Process Method requirements, our service confirms the extracted data from the credit file has existed for at least six (6) months.
When our service uses a Canadian Credit Bureau as one of the Reliable Sources used to satisfy the Dual Process Method requirements, the Credit Bureau acts as an aggregator.
The Canadian Credit Bureau provides our service with two (2) independent tradelines originating from different sources that are not our own, where each tradeline confirms one of the two categories of information required to verify the individual's identity under the Dual Process Method.
An explanation of why each Reliable Source your service is connected with is considered well-known and reputable is provided below.
• Government & Crown Corporations: Issue official IDs (e.g., passports, driver’s licenses) under strict international standards (e.g., ICAO 9303), making them globally trusted for legal and financial verification.
• Credit Bureaus (Equifax, TransUnion, Experian): Regulated entities aggregating data from financial institutions; widely used for KYC, credit checks, and fraud prevention under laws like FCRA, PIPEDA, GDPR.
• Financial Institutions: Licensed banks and credit unions maintain verified customer data and are trusted by regulators (e.g., FINTRAC, FinCEN, FCA) for identity and account validation.
• Utility Companies: Maintain regulated billing records; often contribute to credit data, enhancing trust.
• Telecom Providers: Licensed to verify customer identities; their records are widely accepted for address and account verification.